A plain-English fix list for shop websites.

What we find on shop websites

We scanned 43 shop sites. Here is how many had each problem.

• 28 of 43 Text too faint to read

  Light grey on white, or white on a pale photo. Hard to read for older customers and anyone on a phone in sunlight. Checked in the $149 fix, not the free scan.

• 25 of 43 Links with no name

  Icon links (Facebook, Instagram, the phone icon, the logo) that a screen reader announces as just “link”. The free scan checks this.

• 17 of 43 Zoom blocked on phones

  A setting that stops people pinching to zoom in on prices, hours and small print. The free scan checks this.

• 11 of 43 Photos without descriptions

  Images with no text alternative, so screen readers skip them or read out a file name. The free scan checks this.

• 7 of 43 Untitled maps and widgets

  Embedded maps, booking and review widgets with no title, so screen reader users can’t tell what they are. The free scan checks this.

From our own scans of local US business websites in October 2026. We picked these sites because each had at least one serious issue, so the numbers describe sites with problems, not every site.

Other businesses we check